Course Unit M-U1 Business and enterprise
Course Unit M-U3 Business and marketing
1. This module will introduce students to basic concepts on management and entrepreneurship.
2. It describes and illustrates the process oriented perspective in entrepreneurship and business planning.
3. It introduces students to key issues for a successful entrepreneurial activity: opportunity explotation, planning and managing new ventures, management skills and sustainability.
4. It introduces the role of finance in new venture creation
- Teacher: Jaume Argerich
Course Unit M-U1 Business and enterprise
Course Unit M-U2 Quality and innovation
The module is designed to help students:
- to learn basic knowledge on innovation management within organizations.
- to understand the innovation process and enabling factors in order to innovate at the company level.
- to analyse the key role of technology in many innovation processes,
- Teacher: Angelo Romasanta
Course Unit M-U1 Business and enterprise
1. The module will introduce students from science majors to basic concepts on entrepreneurship.
2. It describes and illustrates the process-oriented perspective in entrepreneurship from idea generation to opportunity evaluation and organization.
3. It provides students with a method to explore entrepreneurial opportunities.
- Teacher: Jaume Argerich
Course Unit M-U2 Quality and innovation
Course Unit M-U3 Business and marketing
This module aims to motivate students for Quality Management and familiarize them to the common aspects of all Quality Management System models. Focus is given to the application of Quality Management principles to analytical laboratories
- Teacher: Isabel Cavaco
Course Unit M-U2 Quality and innovation
Course Unit M-U3 Business and marketing
This module will introduce students to basic concepts on market research
It describes and illustrates the process of searching and identifying opportunities
It introduces students to key issues for a successful exploitation of information and communication technologies when analysing market opportunities and competitors
It introduces the “technology scanning” and “competitive intelligence” approaches.
- Teacher: Ruben Huertas